Concrete Hospitality

Visually-focused portfolio redesign to enhance partnerships and inquiries

Three Peak Design Co. was hired to revitalize Concrete's web presence by consolidating their two sites and integrating venues, locations, and key visuals, all while prioritizing a fun yet professional atmosphere.
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Final Wireframes of Make My Test Count
Scope of Work
Designs & Iterations
Final Designs
Post-Launch and Live Site
Scope of Work

Concrete Hospitality wanted to drive inquiries and partnerships while consolidating their 2 websites.

Concrete Hospitality had 2 websites: one for the venues they provided food and beverages for and one for the properties they managed. Both had their own inquiry and partnership forms with the objective to get new clients.

Designs and Iterations

Integrating content from both sites with visuals to highlight the branding of each location was key.

Concrete aimed to leverage the extensive collection of striking visuals gathered from their clients in the site redesign. For bars, restaurants, and clubs, compelling imagery plays a crucial role in influencing patrons' decisions to visit.

Given the diverse array of visuals available, integrating them into our redesign would enhance the overall experience and engagement.

Final Wireframes of Make My Test Count

Incorporating eye-catching hover interactions was paramount to Concrete.

One design element Concrete wanted to incorporate site-wide was hover interactions for buttons, images, and other elements. This design choice aimed to create a more professional vibe and enhance user engagement.

Final Wireframes of Make My Test Count
Problems Encountered

Translating the overall aesthetic across the various venues and properties' webpages proved challenging due to the use of differing color palettes.

Concrete Hospitality manages over 20 locations, each offering unique hospitality services. The challenge is to design and implement webpages that maintain a cohesive vibe across the site while preserving each location's distinct personality.

High-Fidelity Designs

Updating visuals and adding digital menus and scheduling made Concrete's website more engaging to users.

Users and potential partners enjoy visiting a website and thinking, "I love the vibe here." That’s the feeling we aimed to create. By drawing inspiration from Concrete Hospitality's competitors, we crafted a redesign that not only captivated users but also allowed them to achieve their goals in a beautiful, cohesive package.

Final Wireframes of Make My Test Count
Post Launch and Live Site

Concrete Hospitality saw an increase of digital bookings and partnership inquiries by 36% and 14%, respectively.

Increasing digital bookings and reservations is an outstanding achievement that reflects the effectiveness of our strategies. However, it’s even more impressive to see a significant spike in digital partnership inquiries as well! This dual success not only highlights the strength of our approach but also opens new avenues for collaboration and growth.

Together, these results signify a thriving digital presence that can foster lasting relationships and drive further innovation. We’re excited about the potential that lies ahead!

Final Wireframes of Make My Test Count
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